Market Size
The sleep economy is approaching $585B globally; corporate wellness is a fast-growing wedge.
Target Audience
Founders, engineers, and execs aged 28-50 who suffer from chronic fatigue.
Monetization
- ·6-week coaching programs ($499)
- ·B2B corporate wellness packages
- ·Affiliate revenue (rings, mattresses)
- ·Group cohorts
Steps to Start
- 01Get certified as a sleep coach (CBT-I)
- 02Build an intake quiz + Calendly funnel
- 03Run a free 5-day sleep challenge to seed leads
- 04Launch a niche newsletter
- 05Sell B2B to 1-2 tech companies